Renault is to open its first European concept store – the Renault Electric Vehicle Experience Centre – in Stockholm where visitors will be able to discover the benefits of electric mobility and find answers to their questions on the subject.
The new store will be located in Täby Centrum, one of Sweden’s largest shopping centres, on the outskirts of the country’s capital. Identical in concept to the EVEC based in Milton Keynes, England.
The only difference is this site is dedicated to just one brand giving visitors access to the Renault ZOE, Twizy and Kangoo van.
Advisors will be available seven days a week to assist visitors. The store will feature an advanced digital experience, including an exclusive electric car configurator to enable customers to find the model that meets their everyday needs, with models on hand to test drive.
Visitors will also find information about charging infrastructure and systems, local legislation, subsidies and conditions of purchase application to the home market.
Gilles Normand, Groupe Renault Senior Vice President, Electric Vehicles commented: “We are delighted to be opening this store which will enable us to engage with people about electric mobility, help them to learn more about the subject and give them a chance to share their ideas.
"As Europe’s number one EV brand, we will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring”
Moving forward, Renault is looking at opening similar stores in other European cities.